To achieve the desired target, advertisement of new software products is to be done aggressively so that people can aware about the software. If possible, a small workshop can also be organized to make the existing and prospective clients aware the advantages of the products. Frequent interaction with clients will count very much to know the problems and shoot them out. Besides, a well-dedicated marketing team will have an important role in promoting the products. In addition, we have this kind of team and can achieve the target. Segments to be tapped will be all INGOs, NGOs, banking institutions, educational institutions, prominent business houses, government departments etc. They can be brought to the net by properly educating them about the products.